A lantern lights up a city.Zigong Lantern already has a huge cultural industry cluster, occupying a monopoly share and huge social influence in the domestic and national markets.However,However, the research on Zigong's lantern culture and industrial theory has always been a weak link.The lantern industry, which lacks theoretical support, will eventually linger in the development bottleneck period, and will encounter the squeeze and elimination of the big wave of the market.
On the other hand, in the post-epidemic era,Zigong lantern industry faces the following problems:how to get rid of the adverse effects of Covid 19,how to boost confidence and stimulate innovation passion,how to integrate into the Chengdu-Chongqing double-city economic circle and other issues.
To this end, the Zigong Lantern Industry Chamber of Commerce spread "hero posts". After nearly two years of research and preparation, the Zigong Lantern Culture Development Research Association was formally established on October 16, providing a information sharing platform,A position for discussing industry skills and a post for discussing industry development.
On October 16, the inaugural meeting of the Zigong Lantern Cultural Development Research Association and the first "Zigong Lantern Forum" were held in the Wangye Temple.Relevant persons,about 100 people,attended the inaugural meeting.Zigong Legend Lantern Festival Co., Ltd., as a member unit, was also invited to participate in the meeting.
Zigong Lantern Cultural Development Research Association is a non-profit theoretical organization under the jurisdiction of the Zigong Lantern Industry Chamber of Commerce.Its main functions and responsibilities include:leading the development trend of lanterns and carrying out theoretical research on lanterns; establishing a market supervision system to change the current situation of disorderly competition in the market; innovating marketing strategies and grasping the market initiative; researching and develop the core technology of lanterns and building a market moat; establishing brand awareness and enhancing the brand influence of lantern culture; vigorously promoting the lantern standard and wining the market opportunity;promoting the digital construction of lanterns and breaking the isolated island of information.
Zhou Xian, deputy director of the strategy committee of Zigong lantern group, is the first president of Zigong Lantern Culture Development Research Association.The members of the association are experts, scholars and entrepreneurs from colleges and universities, lantern industry and lantern enterprises."The association undertakes a very important theoretical research task. As the first president, I will do my best to organize the members of the association, coordinate with experts from inside and outside the industry to conduct investigations and research, sum up experience and lessons, explore resource integration and cultural and creative product development paths, and earnestly carry out various theoretical research work on the basics of lanterns, applications of lanterns, lanterns innovation."Zhou Xian said that he would strive for achievements and breakthroughs every year to provide theoretical support for the development of the lantern industry as much as possible.
At the same time, the first Zigong Lantern forum was held. At the same time, the first "Zigong Lantern Forum" was also held. Well-known experts, scholars, and business people from the lantern industry, focusing on the development of the lantern industry in the "post-epidemic era", and how Zigong lanterns can be integrated into the Chengdu-Chongqing double-city economic circle, made "Thinking about the future development of Zigong lantern" "The Path Choice of Zigong Lantern Cultural Industry in the Post-epidemic Era" "Building an Intuitive Image of China Lantern City and Exploring New Paths for the Development of Zigong Lantern Cultural Industry" "Good Wind is Sailing with Powerful Lanterns" "Starting from the" new ", we can be reborn"and other wonderful speeches.