On the afternoon of May 18, Sichuan Province held the Sichuan Industrial Cooperation (Guangdong) Investment Promotion Conference in Shenzhen. Peng Qinghua, secretary of the Sichuan Provincial Party Committee, and Huang Qiang, deputy secretary of the Sichuan Provincial Party Committee and Governor of Sichuan Province, attended the promotion meeting. At the promotion conference, the Zigong lanterns with the theme of "San,Jiu,Da of Tianfu, Go to Sichuan comfortably"  made a wonderful appearance.

Dare to invite the colorful dragon to dance in the sky, and not look at the lanterns when returning from Zigong.At the same time, the "San,Jiu,Da of Tianfu, Go to Sichuan comfortably" Sichuan Cultural Tourism Promotion Event was held in Shenzhen,Guangdong;Luo Qiang, deputy governor of the Sichuan Province delivered a speech,and Dai Yunkang, deputy director of the Propaganda Department of the Provincial Party Committee and director of the Provincial Department of Culture and Tourism, made a promotion of Sichuan cultural tourism.

At the promotion event, Zigong, as the first city and prefecture representative to debut, lit up the entire venue with lanterns.As the promotion ambassador of the Zigong Lantern Festival, Cai Zi, the champion of the host of China Central Radio and Television Station, focused on introducing the "Sichuan Lanterns World" Zigong Lantern Festival, and sincerely invites visitors from all over the world to come and experience the unique charm of the "Chinese Lantern City".

A lantern makes Zigong stand out.

Sichuan has beautiful natural scenery, a long history and culture, unique ethnic customs, and extremely rich tourism resources. So, why choose Zigong to join this heavyweight promotion?

The answer comes from a lantern.

"This year's Spring Festival, when I was once again in the Zigong Lantern Festival, watching the bustling crowd under the  lanterns, and the smiling faces reflected by the lanterns, I suddenly realized that the lights really illuminate and warm people's hearts." During the promotion, Cai Zi introduced the history and development of the Zigong Lantern Festival to everyone.

Cai Zi said: "The vision of Zigong lanterns is lighting up the world and warming people's hearts." She introduced that when Deng Xiaoping and other central leaders watched Zigong Lantern Festival in Beihai Park in 1988, Zigong Lantern Festival was highly affirmed; In 1990, Zigong Lantern Festival went to the world and became "the first lantern in the world"; In 2017, Zigong Lantern Festival rose to "global Lantern Festival".Over the past three decades, the Zigong Lantern Festival has illuminated more than 80 countries and regions, and the total number of visitors to the lantern has reached 500 million. The Zigong lanterns shine on the five continents of the world, and are praised by foreign audiences and overseas media, and are highly praised by international friends and embassies abroad.

The Zigong Lantern Festival, as a cultural carrier for telling Chinese stories and conveying Chinese voices, has become a key project of the Central Propaganda Department's "Perception of China" and the Ministry of Culture and Tourism "Happy  Spring Festival", successively lighting up the Hamburg G20 Summit in Germany, the APEC Forum in Chile, and the China International Import Expo and other important exhibitions.Zigong Lantern Festival is a national intangible cultural heritage.Zigong has cultivated a lantern industry with obvious advantages. There are more than 1,000 colorful lantern companies, accounting for 85% of the domestic market and 92% of foreign markets. Zigong's lantern exports have ranked first in traditional cultural trade exports in Sichuan for ten consecutive years. Zigong City is also one of the first 13 "national cultural export bases" in the country and the only one in Sichuan Province.

Cai Zi said forcefully, "telling Chinese stories, carrying forward national culture, spreading Chinese civilization, transmitting Chinese friendship and promoting common development are Zigong lantern's eternal ambition."

A lantern makes Zigong infinite charm.

When were lit up at the venue, the Zigong lanterns with unique ingenuity, novel shape and profound meaning attracted everyone's exclamation and received the sound of "clicks".

Zigong lanterns are rich in products. The exquisite large-scale lantern groups, fashionable lantern cultural and creative products, colorful lighting products, and dynamic simulation dinosaurs push Zigong lanterns to a new height in the industry. This time, the Zigong lantern group selected in the promotion event is not only beautiful and generous, but also "telling stories."

There is a special "lantern door" at the entrance of the event site.There are two rows of 9-meter-long palace lantern walls and 66 lanterns hanging inside the venue, which makes people feel like they are in Zigong·China lantern world.The newly designed lantern group takes the Sichuan Cultural Tourism Ambassador Panda "An Yi" as the main creative body, incorporates the characteristic elements of "Sanxingdui", and is embellished with "Auspicious Clouds and Flowing Water".In addition, lantern cultural and creative products including Chinese porcelain dragon, blessing lantern, gold carving, white peacock and roaring into the sky were also displayed at the scene, which, together with the shocking and exquisite large lantern group, comprehensively explained the new height of the development of Zigong lantern industry.

One lantern prospers all industries.Cai Zi recounted that in Zigong, the previous Spring Festival Lantern Festival is evolving into a regular lantern viewing tour,and lanterns lit for tourists all year round.In 2018, Zigong was recognized as the first batch of national cultural export bases in the country, and it is the only city in the Chengdu-Chongqing area that has won this honor.Zigong is breaking the situation with the cross-border integration development strategy of "Colored Lantern +" and "+Colored Lantern", seeking the transformation and upgrading of Zigong Lantern Festival, and promoting the lanterns to enter the families and the communities.

"In the lanterns, there are the unexpected warmth of the world and endless warmth. People look for him for thousands of times. Suddenly looking back, we are waiting for you at the dim lanterns." finally, Cai Zi greets the guests with a lantern and invites everyone to enter this dazzling "China lantern city".

During the event on the same day, Chengdu, Deyang, Ganzi and Aba respectively released the  promotion words of Sichuan characteristic tourism destination "Park City at the foot of snow mountain", "Sleep for three thousand years and wake up to shock the world"Sanxingdui ancient Shu culture and the latest excavation achievements, "journey to the Western Sichuan Plateau".

On the afternoon of the 19th,the "San,Jiu,Da of Tianfu, Go to Sichuan comfortably" Sichuan Cultural Tourism Promotion Event will continue to be held in Hangzhou.