On June 14, 2018, our company was invited to participate in a trademark strategy and international trademark registration training organized by the Zigong Administration for Industry and Commerce and the Zigong Bureau of Commerce specifically for lantern cultural enterprises,and to assist lantern cultural enterprises to implement the trademark brand as a carrier "Cultural going out" strategy meeting.

The content of this training includes trademark strategy, trademark brand protection, international trademark registration, and government support policies for trademarks and brands.Many people participated in this training course,such as leaders of the Zigong Municipal Government, the Municipal Administration of Industry and Commerce, the Municipal Bureau of Commerce, and the leaders of the Municipal Administration of Industry and Commerce, the heads of the Zigong Lantern Cultural Industry Enterprise and the heads of intellectual property rights.

The Zigong Lantern Festival has been listed in the "National Intangible Cultural Heritage" list announced by the State Council. It is the "Chinese Folklore Culture Boutique Activities Launched Overseas" by the National Tourism Administration, and it ranks first on the list of forty folklore activities.While the lantern culture industry in Zigong is developing vigorously, it also constantly exposes the problem of lagging trademark management.Therefore, the theme of this training is "Hot issues in corporate trademark brand strategy", combined with trademark and brand practice cases, on trademarks and brands, hot issues in trademark registration, hot issues in trademark use, hot issues in trademark protection, and implementation Trademark brand strategy.It also explained matters related to international trademark registration, and explained how to handle trademark international registration applications, the qualifications and conditions for trademark international registration applications, and how to protect trademark exclusive rights abroad.It enhances the brand awareness of Zigong Lantern Enterprises and broadens the thinking and vision of creating trademarks and brands. Many companies are actively planning for international trademark registration.