The National Two Sessions in 2018 are underway. The work report of government stated that it is necessary to provide rich spiritual food for the people to lead a better life, to promote the excellent Chinese traditional culture, and to flourish literary creation.He Shuping, the representative of the National People's Congress, deputy secretary of the Zigong Municipal Party Committee and Mayor of Sichuan Province, studied repeatedly.He shuping,Chen Zhangming,the NPC deputy,Fu Yuhang,the NPC deputy, and He Guangyu the NPC deputy made suggestions together:Incorporate Zigong lanterns into the national industrial development plan to help the Chinese lantern culture "go further" and "go better".
Status One Zigong lanterns light up more than 60 countries and regions
During the Spring Festival holiday that just passed, the average daily visitor volume reaches 70,000 in Zigong, Sichuan.Among them, the charm of the "China Lantern City" attracts people to feast their eyes and enjoy the cultural feast.Not only that, Zigong lanterns have been out of Zigong since 1988 and have been in more than 60 countries and regions around the world.Over the past 30 years, the number of visitors to the lantern has exceeded 400 million.
"Last month's Lantern Festival, at the '2018 China-Europe Tourism Year-Light Up the Heart of Europe' Lantern Festival Lighting Ceremony held in Brussels Square, Belgium, the lanterns used were also the Zigong Temple of Heaven lanterns ."He Shuping knows the strength of Zigong lanterns,"Last year, Zigong Lantern cooperated with OCT Group. In addition to the main venue in Zigong, theme lantern festival were held in Beijing, Shanghai, Tianjin, Shenzhen, Wuhan, Chengdu, Chongqing, Xi'an, Kunming, Guangyuan, and Yibin.12 cities jointly interpret the style of Chinese lanterns".
Status Two Go abroad Mainly rely on the company's "independent development"
However, behind the fruitful fruits, He Shuping's anxiety is hidden.He Shuping told reporters that Zigong lanterns are facing some difficulties and problems in the process of developing and going global.The lantern industry has a special nature, which involves not only creative design and production, but also lantern installation and product display.There is no lantern festival category in the national industry classification, so Zigong lantern festival has been hovering in the categories of exhibitions, construction decoration, arts and crafts.Moreover, the Zigong Lantern Festival has no special development plan and product quality standards, resulting in different standards for lantern companies in taxation, purchase of overseas insurance, commodity inspection, and foreign exchange settlement.
At the same time, He Shuping also found through research that there is no leading enterprise in the entire industry chain that integrates lantern research and development, material research, creative design, production and exhibition in the lantern industry.And there is also a lack of talent rating standards, and the main thing to go abroad is to rely on enterprises to "independent development". In Zigong, there are more than 600 lantern companies, but only 5 companies with annual income of more than 100 million yuan.
"The cost and pressure of enterprises are greater."According to Chen Zhangming’s understanding, the lantern industry is classified as the construction and installation industry and the tax rate is 11%, which is much higher than the 6% tax rate for the cultural industry.In addition, in the export trade of lanterns, the “lantern group” does not have a separate customs number, and is classified as other holiday products and entertainment products. Currently, the tax refund is implemented at the tax rate of 13%, which is relatively low.Treated as service trade, no tax is levied, which affects the export enthusiasm of lantern enterprises to a certain extent."Furthermore, when lanterns go abroad, according to foreign policies, workers must purchase accidental work injury insurance. The current Temporary work injury insurance policy is only for construction industries . Lantern companies can only purchase commercial insurance. This part of the labor cost is a lot."
Suggestion Incorporate lanterns into the national industrial development plan
The work report of government stated that“we must use the prosperity of the socialist culture with Chinese characteristics to gather the majestic spiritual power to realize national rejuvenation”This remark resonated strongly with He Shuping.
"If the culture is prosperous, the national fortune will thrive, and if the culture is strong, the nation will be strong."He Shuping said that since the 18th National Congress of the Communist Party of China, the Party Central Committee with Xi Jinping at its core has attached great importance to cultural construction and incorporated it into the overall layout of the "Five in One" principle of the cause of socialism with Chinese characteristics.From the height of achieving the "two centenary" goals, it is clearly proposed to build a socialist cultural power and promote the vigorous development of cultural undertakings and cultural industries.
He Shuping and four other NPC deputies agree,they suggested to better promote the "going out" of the lantern culture, and to better promote the development and growth of the industry by including the lanterns in the national industrial development plan and the national key foreign cultural exchange projects.
He Shuping's idea is that lanterns can be incorporated into the national industrial development plan to clarify the industry classification and study and formulate relevant industry standards.At the same time, he hopes that when lanterns go abroad, not only lantern companies will make efforts, but also Chinese embassies and Chinese-funded institutions can actively help lantern companies build communication platforms and promote Chinese lantern culture to their countries.