During the 2017 Spring Festival, Zigong ushered in the most lively Spring Festival Golden Week in history, and it was also the Spring Festival Golden Week with the most tourists visiting Zigong.From January 27 to February 2, nearly 2.8 million tourists came to Zigong to watch lanterns, admire dinosaurs, and taste food,this bringing nearly 1.4 billion yuan in tourism income to Zigong.
It is understood that the culture of Zigong shines during the Spring Festival, and it is also the Spring Festival with the strongest cultural elements in history.The tourists can appreciate the charm of Zigong culture from the 23rth Zigong International Dinosaur Lantern Festival, the Rongxian Giant Buddha Lantern Festival, Zigong Dinosaur Museum, the Dinosaur theme park, the first Dinosaur Culture Tourism Festival and the foods in Zigong.
2,795,100 people received：Increase in the number of tourists and tourism revenue
According to statistics, during the Spring Festival Golden Week, Zigong received a total of 2,795,100 passengers, an increase of 17.37% year-on-year, and achieved tourism revenue of 1.392 billion yuan, an increase of 14.66%.During the holidays, there are many tourists in various scenic spots and in the business of various tourist shopping spots, mainly focusing on watching lanterns, enjoying the scenery, visiting relatives, and visiting friends. The parking lots of Zigong are full of cars.During the festival, the lantern park, the venue of the 23th International Dinosaur Lantern Festival, was full of tourists. Among them, the number of visitors exceeded 60,000 on January 29 and over 70,000 visitors on the 31st.The Zigong Dinosaur Museum received more than 122,000 visitors, a year-on-year increase of 10.91%.The Rongxian Giant Buddha received 38,800 tourists.The average room occupancy rate of star hotels in Zigong is 78.2%, and the room occupancy rate of individual high-star hotels exceeds 100% in a single day.
"In addition, self-driving travel is still a hot spot during the Spring Festival Golden Week."According to the relevant person in charge of the Tourism Bureau of Zigong City, the number of self-driving tourists during the Spring Festival Golden Week has increased sharply.
The lantern festival economy dominates the Zigong tourism symbol during the Spring Festival Golden Week.
It is understood that the Zigong Lantern Festival has gradually become a tourism brand connecting Zigong with the outside world since the 1980s, and is well known and loved by tourists across the country.
It is understood that this Zigong Lantern Festival is very popular. During the Spring Festival Golden Week, more than 410,000 people came to watch the lanterns.Among them, the number of people who watched the lanterns on January 31st exceeded 70,000, a record high since the Zigong Lantern Festival was held. The theme of this lantern festival is "the colorful new silk road, the most dazzling Chinese style",the lantern groups in the park includes six sections ,such as colorful new silk road, the most dazzling Chinese style, the beauty of Bashu, the trend of fashion light and shadow, the north-south lantern , and the auspicious Chinese New Year.This is the collision of Chinese and foreign cultural elements, which injects new vitality into the Zigong Lantern Festival.
In addition, this Zigong Lantern Festival not only allows visitors to watch the lanterns, but also specially set up the "Deep Sea Legend" and the "Ice Lantern World".With the addition of digital multimedia high-tech such as 3D simulation and VR virtual reality, traditional entertainment projects full of childishness are suddenly upscale, bringing visitors an unprecedented shocking experience.
The relevant person in charge of the Zigong Tourism Bureau introduced that during the Golden Week of the Spring Festival, the number of visitors to the Lantern Festival rapid growth， because the capacity of the Zigong Lantern Park was limited.The headquarters has launched a big data platform analysis, collected information and data at fixed points every hour during key periods, formulated measures to turn on lanterns in advance and delay lanterns off, and release information on full parks for tourists in a timely manner to guide local tourists to watch lanterns.Many tourists from other places call and hope to purchase tickets for the park to watch the lanterns.
"Dinosaur culture" gradually rises
Dinosaur Cultural Tourism Festival attracts 130,000 people to visit
During the Spring Festival, Zigong, the hometown of dinosaurs became a veritable "dinosaur paradise".The Zigong Dinosaur Kingdom and the Dinosaur Museum welcome tourists from all directions and set off a storm of dinosaur-themed tourism in southern Sichuan.
During the Spring Festival, Zigong "Dinosaur Valley" has become a popular tourist destination.The first Zigong Dinosaur Cultural Tourism Festival, which opened on January 22, attracted 130,000 people to visit and experience during the Spring Festival.Among them, local tourists accounted for 60%, and tourists from other surrounding cities accounted for 40%.Tourists in southern Sichuan are very fond of Zigong's "dinosaur culture" theme activities.
In addition, during the Spring Festival, the "Zigong Harbin Ice and Snow Carnival" became the largest ice lantern experience hall in Sichuan (4000 square meters).The experience hall bring in the original Harbin ice lantern to realize the exchange between the north and south lanterns.Various districts and counties have also carried out many activities to enhance the holiday atmosphere,for example, Sichuan opera singing, theme flowers, tourism activities, etc.Let tourists appreciate the unique style of Zigong and the charm of Zigong culture, which greatly enhances the ability of Zigong to attract visitors during the Golden Week of the Spring Festival.