On May 10, the "2018 Zigong Cultural Industry (Shenzhen) Investment Promotion Conference and Zigong Lantern Industry and Cultural Tourism Integration Strategy Forum" was held in Shenzhen Sentosa Hotel.The Promotion Conference was hosted by the Municipal People's government, undertaken by the Municipal Bureau of culture, radio, television, press and publication and the Municipal Investment Promotion Committee.Li Hongqiang,member of the Standing Committee of the municipal Party committee and vice mayor, delivered a welcome speech on behalf of the municipal Party committee and the municipal government. Tang Jie, member of the Standing Committee of the municipal Party committee and director of the Publicity Department of the municipal Party committee, presided over the promotion meeting.The Promotion Conference have attracted representatives of more than 20 well-known enterprises such as Overseas Chinese Town Group, Shenzhen Broad Construction Group, Shenzhen Konka Venture Capital Development, etc.,And Chen Jun, deputy general manager of Zigong Legend Lantern Festival Co., Ltd., attended the promotion meeting.

At the meeting, the person in charge of the Municipal Bureau of Culture, Radio, Television, Press and Publication introduced Zigong's cultural resources, investment environment and city’s development to the participants in detail, and introduced 12 cultural industry projects.Zigong City and Shenzhen Baofeng Equity Investment Fund Co., Ltd. successfully signed the "Agreement on Joint Construction of Chinese Lantern College".In the next step, they will carry out comprehensive cooperation in politics, industry, University and research, cultivate all kinds of talents required for the development of China's lantern culture industry, such as senior management, technology R & D, cultural creativity and inheritance, market development, and promote the healthy and sustainable development of China's lantern culture industry.

Experts and scholars from Southern University of Science and Technology, Shenzhen University, Beijing Union University, Advantage Capital Equity Investment Fund, and Zhongshan Lighting Industry Association are invited to give speech to focus on "How to explore new developments in the Zigong lantern industry under the background of the integration of culture and tourism."carry out exchanges and discussions from different angles, Jointly look forward to the future and development of Zigong Lantern industry and jointly plan the prospect of great development of cultural tourism integration.

It is understood that in recent years, the Zigong lantern industry has gradually formed and continued to grow and develops relying on the "Zigong Lantern Festival" brand, becoming a nationally emerging cultural characteristic industry and a famous brand for international cultural exchanges.According to incomplete statistics, Zigong lanterns account for about 80% of the national lantern market share and about 90% of the international lantern market.In 2017, the foreign cultural trade of Zigong lanterns ranked first in the export volume and trade volume of cultural products in Sichuan Province. The development of the entire lantern industry showed the characteristics of a large number of participating companies, obvious employment promotion, rapid outward expansion, and outstanding industrial advantages.