On September 11, the 15th Annual Meeting of the 2021 China Brand Festival was grandly held in Hohhot. That night, at the honor ceremony held at the annual meeting, the China Brand Festival Organizing Committee announced the selection results of "China's Top Ten Festive Brands". The Zigong Lantern Festival was selected with a high score of 560.88 points in the comprehensive index, and was listed as "China's Top Ten Festive Brands".
Mr. Sha Zukang, former Deputy Secretary-General of the United Nations and Chairman of the Organizing Committee of the 15th Annual Meeting of the China Brand Festival, personally presented the medal and congratulated the Zigong Lantern Festival for this award.
The China Brand Festival was established in 2007 and has been successfully held for 14 sessions so far. It is known as the Olympic Games in the Chinese brand circle. It has been held in Beijing, Qingdao, Guiyang, Dalian and other cities.It has become an influential comprehensive communication platform for the promotion and display of the image of Chinese independent brands in the field of Chinese brand activities.
"China's Top Ten Festival Brands" is the first award set up by the China Brand Festival.In order to truly and objectively reflect the status quo of festival brands, promote China's excellent culture, and reshape the value contribution of Chinese festival brands, the brand evaluation expert group has collected more than 500 domestic festivals with a long history and popularity, and evaluated its leadership in the industry and market,evaluated its leadership, market performance, international influence, public awareness, brand reputation and other indicators in the industry, and ranked China's festival activities.The Zigong International Dinosaur Lantern Festival ranked fifth in the rankings with a popularity of 84, a search index of 80, an influence index of 80, a regional economic pull index of 66, a long history index of 8, and a comprehensive index of 560.88. Qingdao International Beer Festival topped the ranking list.
This event was co-sponsored by the Hohhot Municipal Committee, the municipal government and the brand alliance.Wang Lixia, Deputy Secretary of the Party Committee of the Inner Mongolia Autonomous Region and Chairman of the Autonomous Region, Ye Xiaowen, Deputy Director of the 13th CPPCC National Committee on Literature, History and Learning, Huang Zhiqiang, Vice Chairman of the Inner Mongolia Autonomous Region, He Haidong, Deputy Secretary and Mayor of Hohhot, Shi Yubo, Secretary of the Party Committee and Chairman of the China Energy Research Society, United Nations Former Deputy Secretary-General Sha Zukang, Vice Chairman of the Tenth All-China Federation of Industry and Commerce, Vice President of the Chinese Academy of Agricultural Sciences Wang Hanzhong, Academician of the National Academy of Quality Sciences, Former Counselor of the State Council Lang Zhizheng, Chairman of the China E-commerce Rural Revitalization Alliance, Chairman of the Board of Directors of Linda Group Li Xiaolin, Fang Hanting, a researcher at the China Institute of Science and Technology Information, Ministry of Science and Technology, and Wang Yong, the founder and secretary-general of the China Brand Festival, and Wang Yong, chairman of the Brand Alliance, attended the festival.
Relevant leaders of Hohhot City,and relevant person in charge of Huawei, Sinopec, China Construction Bank, Yili Group, Mengcao Group, Zhengda Group, Chinasoft Capital, Zhongguancun Longmen Group, New Hope Group, Peking University, Renmin University of China and other institutions,more than 1000 people,attended this grand event.
The theme of this year’s China Brand Festival is "Green and Technology".In addition to the award ceremony,a series of parallel forums were held,such as outh Entrepreneurship Development Forum, Inner Mongolia Angel Investment Summit, Regional Brand Building Forum, China Rural Revitalization (Qingcheng) Summit, BMBA Lecture Hall, Big Health Industry and Digital Intelligence Forum, Meta Universe Forum, Entrepreneur Movement and Lecture Forum, Festival Forum, Cultural Tourism Industry Development Forum.