The State Council Information Office recently held a regular briefing on the State Council’s policies. The Party Central Committee and the State Council have further strengthened the overall planning and promotion of cultural and tourism consumption. The General Office of the State Council recently issued the "Opinions on Further Stimulating the Potential of Cultural and Tourism Consumption."
The people's growing needs for a better life are increasingly reflected in cultural and tourism consumption. In recent years, with the continuous and rapid improvement of the living standards of urban and rural residents, the cultural and tourism consumption has continued to expand and become very active, and the role of meeting the needs of the people for a better life has become increasingly prominent. Many new consumption patterns and new product formats have also been born in the market.
Here I give you a set of data. In the first half of this year, the national per capita consumption expenditure on education, culture and entertainment was 1,033 yuan, an increase of 10.9% over the same period last year, accounting for 10.0% of per capita consumption expenditure; it is estimated that the domestic tourist trips were 3.08 billion and the income was 2.78 trillion yuan, an increase of 8.8% and 13.5% respectively;there were 72.69 million inbound tourists, and international tourism revenue was 64.9 billion U.S. dollars, both increased by 5%.
Consumption is of great significance to release the potential of domestic demand, promote economic transformation, and protect and improve people's livelihood. Both the cultural industry and the tourism industry are happiness industries that the people like to see and have a high degree of participation. It is the hope of the people and the direction of politics to stimulate consumption potential in the field of culture and tourism. There is a lot of room for the development of culture and tourism in China, and the unreleased consumer demand is also very large. It is one of the areas where consumption potential can be most released.
The Party Central Committee and the State Council have further strengthened the overall planning and promotion of cultural and tourism consumption. The General Office of the State Council recently issued the "Opinions on Further Stimulating the Potential of Cultural and Tourism Consumption".The purpose is to comply with the new trend of quality improvement, transformation and upgrading of the people’s cultural and tourism consumption, deepen the supply-side structural reforms in the cultural and tourism sector, exert efforts from both ends of the supply and demand, continuously stimulate the potential of cultural and tourism consumption，promote cultural and tourism consumption facilities more complete,promote consumption structure more reasonable and promote a more optimized consumption environment,and enhance the people's sense of gain and happiness with high-quality cultural and tourism supplies.The "Opinions" put forward policy measures to further stimulate the potential of cultural and tourism consumption from 9 aspects.
Among them,developing holiday and night economy includes promoting the implementation of a paid vacation system, optimizing holiday tourism and transportation services, vigorously developing the night cultural tourism economy, and building a number of national night cultural tourism consumption clusters.At present, various localities are actively exploring the development of cultural and tourism consumption "night economy".For example,Beijing has introduced a series of measures to further prosper the night economy, promote economic growth, carry out "light up the Beijing night" to promote consumption activities, and create a "cultural IP" for night consumption.Beijing organizes and launches night-time theme activities such as late-night canteen food festival, light festival, "show Beijing" tourism performance; plans and organizes a number of cultural and leisure activities of " Beijing Night" with distinctive themes, such as opera, cross talk, opera, music, etc.;promotes the extension of the opening hours of scenic spots above 4A in central urban areas according to actual conditions; encourage qualified museums and art galleries to extend their opening hours;launched "the most beautiful Beijing dining table", "the hottest late night canteen" and other tourist food "check-in" places.Corresponding policies and measures are also being introduced in other parts of the country.
The "Opinions" proposed to promote the development of industrial integration;taking the construction of a national cultural industry and tourism industry integration development demonstration zone as a starting point, promote the integration of culture, tourism and modern technology;develop a new generation of immersive experience-based culture and tourism consumption content based on 5G, ultra-high-definition, augmented reality, virtual reality, artificial intelligence and other technologies;guide cultural enterprises and tourism enterprises to innovate business models and marketing methods.
The "Opinions" also put forward a series of policy guarantee measures, such as funding, land, water, electricity and gas, and financial support. We believe that the promulgation of the "Opinions" will provide the people with more travel options and more cultural consumer products.We hope that the reporters here will pay more attention to our future work on guiding culture and tourism consumption.
Attach the full text of the "Opinions"
The first is to introduce consumer benefits to the people, including continuing to promote the reduction of ticket prices for state-owned scenic spots;encouraging localities to formulate and implement policies such as ticket reduction or exemption for scenic spots, free opening of scenic spots during off-season, and discounts on performance tickets;organizing cultural and tourism consumption seasons and consumption months,and coordinate all aspects of resources,launch various forms of cultural and tourism-benefiting activities to meet the cultural and tourism needs of different consumer groups.In June last year, the National Development and Reform Commission has promoted 981 state-owned scenic spots to introduce free opening or price reduction measures (74 free openings and 907 price reductions) before the National Day.We will work with relevant departments to continue to push for larger and more intensive price reductions in state-owned scenic spots.Nanjing, Hangzhou, Qingdao, Chengdu and other cities have adopted cultural and tourism consumption benefits such as discounts on performance tickets and bonus points.
The second is to improve the convenience of consumption, including encouraging cultural consumption to be embedded in various consumption places, relying on community life comprehensive service centers, urban and rural convenience consumption service centers, etc. to create cultural consumption outlets around the masses; improve the broadband mobile network coverage of cultural and tourism consumption places ,in places where conditions are met and user needs are strong, the fifth-generation mobile (5G) network will be deployed first.By 2022, cultural and tourism consumption places across the country will achieve Internet ticket sales and 4G/5G network coverage, with a coverage rate of over 90%.
The third is to improve the inbound tourism environment, including raising the level of a unified platform for inbound tourism,coordinating China's overseas publicity and promotion,encouraging the development and promotion of a number of tourist routes, destinations, tourism performances and specialty products that meet the needs of foreign tourists;improving the convenience of inbound tourists' payment, and improving the mobile payment solutions for inbound tourists;studying and promulgating policies and measures to take advantage of the Beijing 2022 Winter Olympics and Winter Paralympics to promote inbound tourism.
The fourth is to promote consumption pilot demonstrations, including identifying a batch of new pilot cities of national culture and tourism consumption,selecting the best to determine national cultural and tourism consumption demonstration cities,promoting pilot cities and demonstration cities to build an international consumption center city.Through the above measures to improve and promote the development of consumption.By 2022, 30 demonstration cities and 100 pilot cities will be built and a pilot demonstration system for cultural and tourism consumption is formed
The fifth is to focus on enriching product supply, including encouraging the creation of small and medium-sized, thematic, and characteristic tourism performance products. By 2022, cultivate more than 30 tourism performance boutique projects; promote the branding development of star-rated tourism homestays.At present, the "Basic Requirements and Evaluation of Tourist Homestays" for the tourism industry has been released, which classifies tourist homestays into 3 levels, three-star, four-star and five-star,clarify the division conditions, and is already being promoted and implemented.The "Opinions" also call for enriching the supply of various products such as leisure vacations, cultural creativity, business exhibitions, ocean islands, and self-driving residences starting from the creation of a national tourism demonstration zone, building a national rural tourism key village, and building a national cultural industry park, etc..
Sixth is to promote the quality and expansion of scenic spots. Now the supply of scenic spots appears to be insufficient, especially during holidays and golden weeks. Tourists experience in many places are not strong, mainly due to overcrowding, so we must promote the quality and expansion of scenic spots. Including the promotion of the upgrading of facilities and equipment in scenic spots, product innovation and project upgrades; we will also identify a number of key scenic spots nationwide in the near future as the focus of promoting quality and capacity expansion. It is also necessary to create a batch of high-quality tourist attractions, key routes and characteristic tourist destinations, optimize tourist routes and methods, and expand tourist space; strengthen the construction of smart scenic spots, which conforms to the requirements of the times and the needs of consumers. Through these measures Encourage consumption; we encourage scenic spots, especially resource-fragile scenic spots, to implement ticket reservations, because some scenic spots have limited capacity. On the one hand, ticket reservations ensure the experience of tourists, but also better protect the scenic spots and maintain quality. By 2022, 5A level State-owned scenic spots will fully implement a ticket reservation system.
The seventh is to develop the holiday and night economy, including promoting the implementation of a paid vacation system, optimizing holiday tourism and transportation services, vigorously developing the night cultural tourism economy, and building a number of national night cultural tourism consumption clusters.At present, various localities are actively exploring the development of cultural and tourism consumption "night economy".For example,Beijing has introduced a series of measures to further prosper the night economy, promote economic growth, carry out "light up the Beijing night" to promote consumption activities, and create a "cultural IP" for night consumption.Beijing organizes and launches night-time theme activities such as late-night canteen food festival, light festival, "show Beijing" tourism performance; plans and organizes a number of cultural and leisure activities of " Beijing Night" with distinctive themes, such as opera, cross talk, opera, music, etc.;promotes the extension of the opening hours of scenic spots above 4A in central urban areas according to actual conditions; encourage qualified museums and art galleries to extend their opening hours;launched "the most beautiful Beijing dining table", "the hottest late night canteen" and other tourist food "check-in" places.Corresponding policies and measures are also being introduced in other parts of the country.
The eighth is to promote the development of industrial integration;taking the construction of a national cultural industry and tourism industry integration development demonstration zone as a starting point, promote the integration of culture, tourism and modern technology;develop a new generation of immersive experience-based culture and tourism consumption content based on 5G, ultra-high-definition, augmented reality, virtual reality, artificial intelligence and other technologies;guide cultural enterprises and tourism enterprises to innovate business models and marketing methods.
Ninth is to strengthen market supervision and law enforcement, take the protection of the legitimate rights and interests of consumers as the starting point, severely crack down on illegal activities in the cultural and tourism market that damage consumer rights and disrupt market order, and strengthen cultural and tourism market safety management, cultural entertainment and tourism facilities quality and safety supervision,etc.