On March 15, the Lantern Festival of the Goat Year ended perfectly. China Lantern Network known from the Lantern Festival Headquarters that during the 42-day exhibition, this year’s Lantern Festival received a total of 1.81 million Chinese and foreign visitors, with an average of 43,400 visitors per day, an increase of 20.7% over the previous year.Among them, during the 6 days of the Spring Festival Golden Week, a total of 360,000 visitors were received, an increase of 20% over the previous year.The total revenue of the Lantern Festival was 47.17 million yuan, a year-on-year increase of 4.8% over the previous year. Among them, the ticket revenue was 46 million yuan, an increase of 10.2% year-on-year. This year's Lantern Festival reached new highs in four aspects: the average daily number of people who watched lanterns, the total number of people who watched lanterns on a single day, the total number of people who watched llanterns during the Spring Festival Golden Week, and the total economic income, which once again surpassed.
This Lantern Festival’s 126 groups of lantern groups are creative and exquisite, attracting tourists from all directions, successfully completing various tasks, and successfully holding a safe, orderly, colorful, and festive festival event, realizing social benefits and double harvest of economic benefits.At the same time, the service level of lantern festivals has been continuously improved, and the citizens' holiday life has been greatly enriched. Highlight the key points of defense, and achieve "zero accidents" in the security of the lantern festival.
This year, the Lantern Festival economy developed again.During the Lantern Fair, 16 major economic and trade cultural and sports activities were held in the city, and the Lantern Fair has achieved remarkable economic results.Various districts, counties and departments have carried out some activities such as project investment promotion, product ordering, customer networking, industry docking, etc., so that the city's investment promotion work has shown a good momentum.The fifth large-scale investment promotion conference focused on the aviation equipment manufacturing industry, and launched 131 projects with a total investment of 63 billion yuan, attracting many Fortune 500 companies.During the Lantern Fair, more than 30 events and more than 500 promotional activities were organized. A series of activities such as the Spring Festival Shopping Month, the Southern Sichuan Brand Commodity Fair, and the Salt Gang Food Festival have driven the city's service industry as its core tertiary industry to flourish.According to statistics from the Municipal Bureau of Statistics, from January to February this year, the city's total retail sales of consumer goods reached 7.896 billion yuan, a year-on-year increase of 11.5%. Among them, wholesale and retail enterprises sold 2.5 billion yuan, an increase of 18% year-on-year, demonstrating the economic boost of lantern festivals.During the Spring Festival Golden Week, hotels and restaurants in our city are full every day. From January to February, the average room occupancy rate of star-rated hotels in the city reached 69.39%.The room occupancy rate of Huidong Hotel in February reached 82.49%. Tourist attractions such as the Rongxian Giant Buddha, Zigong Salt Industry History Museum, and Zigong Dinosaur Museum received a total of 316,900 tourists and achieved a tourism income of 6.925 million yuan.
During the Lantern Festival, the Lantern Festival Headquarters also held 7 "lantern viewing public welfare sessions" and "Citizen Appreciation" for special groups such as difficult employees, rural residents, advanced workers, left-behind children, local college students, technical secondary school students, and vocational college students. The "special lantern festival" received more than 150,000 spectators and provided free ticket viewing for 7 categories of people including the disabled, the elderly, children, and active military personnel.