On June 6, Zigong lanterns formally entered the first Shanghai Nightlife Festival, lighting up "Night Shanghai".This has become another new attempt by Zigong to insist on "lantern +" and "+lantern" to promote breakthroughs in the transformation and high-quality development of the lantern industry.
The first Shanghai Nightlife Festival was jointly organized by the Shanghai Municipal Commission of Commerce, the Shanghai Municipal Bureau of Culture and Tourism and the Press and Publication Bureau.The purpose is to increase the night economy.The "66 Shanghai Nightlife Festival" with the theme of "enjoying to the Expo, visiting the National Exhibition, and enjoying the Lantern Festival" opened in the central square of the Shanghai National Exhibition Center.More than 200 Zigong lantern craftsmen carefully created 27 lantern groups and 32 CIIE mascot pandas "Jinbao" for this event.There are several theme lantern groups will allow visitors to experience the unique charm of Zigong lanterns，such as,"The cute mascot "Jinbao", "China International Import Expo", "The Spirit Of Fighting The Epidemic", "Shanghai Style Culture", and "Shopping Consumption".
As the first batch of national cultural export bases, Zigong has always been committed to promoting the creative transformation and innovative development of excellent traditional culture, and promoting Chinese culture to go out.From November 5th to 10th this year, the National Exhibition Center will host the third China International Import Expo. Zigong lanterns will once again light up the National Exhibition Center.The CIIE is the world's first national-level expo with the theme of import. It is a major initiative taken by China to open its market to the world. It is also an important window for the promotion and display of traditional culture, regional characteristics and advantageous industries in various regions.
Writing a new chapter in "+ Lantern"
On May 31, the 26th Zigong International Dinosaur Lantern Festival concluded successfully.Affected by the COVID-19, the Zigong International Dinosaur Lantern Festival was suspended.After the restart, the Zigong International Dinosaur Lantern Festival received 200,000 tourists, which played a positive role in the resumption of work and production in all walks of life and the recovery of the entire economy and society.As a unique industry, after the epidemic is over, how can Zigong Lantern Festival continue to help Zigong's high-quality development and the construction of a national cultural export base?The municipal party committee and government of Zigong proposed to create a "Never Ending Lantern Festival" and do a good job in two major articles, " Lantern+" and "+ Lantern".
"Lantern+" is to take the lantern as the core, and continuously add all the elements that can be integrated into culture, tourism, commerce, and products.The "+ Lantern" is to enhance the influence of Zigong Lantern with the help of important platforms such as international exhibitions, forums, and competitions.
In recent years, Zigong has continued to develop the lantern industry chain, and the "Lantern +" has been vigorously promoted.Zigong Lantern Festival has successively appeared in the G20 Summit in Hamburg, Germany, cultural exchange activities of countries along the "One Belt One Road", West Expo and other national exhibition platforms, and the "+ Lantern" has achieved remarkable results.On the basis that the Zigong Lantern Festival has become a well-known Chinese festival brand and an international cultural tourism festival brand, the Zigong Lantern Festival has become a normalized project of the Chinese foreign cultural exchanges.Promoting traditional lanterns to higher platforms, using lantern language to tell Chinese stories and spread Chinese image is of great significance to further promoting Zigong’s foreign exchanges and cooperation, and realizing the transformation and development of old industrial cities and high-quality development.