Zigong is located in the center of southern Sichuan, a famous historical and cultural city in China, and is known as the "Chinese Lantern City".
In 2006, the landscape lighting project of China Light City was named "Urban Green Lighting Demonstration Project" by the Ministry of Construction.
Since then, Zigong will interactively build the culture of lanterns, urban construction, and tourist destination construction,and implement the overall construction of the lighting system inside and outside the park.In 2006, starting from the 12th Zigong International Dinosaur Lantern Festival, Zigong extended the lantern festival from the park to the urban area. The exhibition area was expanded from 100,000 square meters in the past to more than 1,000,000 square meters. This become a highlight of tourism in Zigong.The 8.1 km tour allows visitors to enjoy many beautiful scenery.Form Chinese lantern city landscape of park lanterns, river lanterns, and street lanterns to complement each other.
How to achieve a night tourism economy with millions of jobs and tens of billions of dollars of consumption has become an important topic in the transformation and upgrading of Zigong.
On the evening of September 10, 2019, the "2nd OCT·Zigong International Dinosaur Light Festival in 2019 " opened grandly on the bank of Fuxi River in Zigong.
Night travel is relative to day travel.It is a special tourism product specially designed and developed for night tourism and leisure activities of tourists and local residents.As people's living standards gradually improve, night life becomes more colorful.Survey data shows that Chinese tourists currently have a high degree of participation in night tourism and their consumption is prosperous. 90% of tourists have night experience experience.Therefore, the "night travel economy" has also become the focus of Zigong tourism.
On April 29, 2019, Secretary Peng Qinghua pointed out at the "Sichuan Province Culture and Tourism Development Conference" that it is necessary to focus on the integration of cultural and tourism to promote business innovation, and focus on promoting "culture +" "tourism +" "cultural tourism +" and vigorously develop "Night" economy.
In 2019, China Tourism Research Institute held the "China Night Tourism Series Research Achievement Conference" in the Southern District of the Ministry of Culture and Tourism.This is the first time that the academy’s research on China’s night travel economy has been published to the public for the first time in the past two years, opening a new era of China’s night travel economy.
The "Night Tour to Fuxi River" project serves as an extension and supplement to the Zigong Lantern Festival.According to the principle of "city lighting as the background, light show as the main body, and lamp carving (light group) as the supplement".The Zigong Water Lantern Festival will be built around a series of cultural tourism resources such as ancient salt transport culture, lantern culture, and dinosaur characteristic culture,and also incorporate commercial elements such as tourism, leisure, and performing arts.This can not only meet the diverse and multi-level consumer needs of the general public, optimize the quality of life, but also drive the economic income of the local catering, accommodation, shopping, and entertainment consumer markets.This shows the wonderful stories of humanistic Zigong, cultural Zigong, and historical Zigong,created a new night tour route in Zigong, highlighting the urban charm of Zigong, and boosting the international tourist destination that Zigong City strives to create.
With the revitalization of the Chinese economy and the continuous development of the night tour industry, we will create a "Never Ending Lantern Festival" and do a good job in two major articles, " Lantern+" and "+ Lantern".The dissemination of lantern culture is bound to reach a new level, and the charm of the "Chinese Lantern City" is more and more manifest.