Recently, the reporter learned from the National Cultural Export Base Promotion Conference held in Hangzhou, Zhejiang Province that Zigong was selected as one of the first 13 national cultural export bases and the only base in Sichuan.This is another "National Brand" signboard after Zigong was awarded the national-level export lantern cultural product quality and safety demonstration zone last year.

The National Cultural Export Base is an important action to implement the "Opinions of the State Council on Accelerating the Development of Foreign Cultural Trade", and is of great significance to building a functional carrier that is guided by cultural exports and cultivates a strong radiation force.

Zigong is known as the "China Lantern City".In recent years, Zigong Lantern Festival has become a national strategic brand for foreign cultural trade.28 companies and 10 projects were selected as the annual "National Cultural Export Key Enterprises and Key Projects" by the Ministry of Propaganda and the Ministry of Commerce, ranking first in the province in number, and cultural exports have maintained a growth rate of nearly 70% for 7 consecutive years.Among them, Zigong lanterns account for 90% of the international market share, with an annual export of more than 20 million U.S. dollars.  Zigong lantern Festival have been exhibited in more than 500 large and medium-sized cities and more than 60 countries and regions in China. The total number of visitors to the lanterns has exceeded 400 million. The export of cultural trade ranks in the forefront of the province's traditional cultural products export, and the trade volume of lantern exhibition ranks first in the country.

In April last year, Zigong was selected as one of the first batch of demonstration zones for industrial transformation and upgrading of old industrial cities and resource-based cities in the country.Zigong integrates the lantern industry as a national cultural export base into the overall layout of the transformation and upgrading demonstration zone, and cooperates with the Overseas Chinese Town Group to invest more than 7 billion yuan to create a China Lantern World.It is expected to receive more than 3.8 million tourists every year.Promote the transformation and development of the lantern industry, plan the construction of a lighting industrial park, promote the development of the entire industry chain of lanterns, and establish the School of Lanterns of Sichuan University of Technology to train and deliver senior talents for the development of the lantern cultural industry.

Zigong will use base construction as a carrier, relying on the lantern industry to promote breakthroughs in urban transformation.Upgrade the existing "Zigong Craft Lantern" and "Zigong Simulation Dinosaur" alliance standards to national standards;Realize the standardized construction of lanterns in the base, carry out quality management system certification, create a more internationally influential lantern festival cultural brand, and promote more outstanding cultural products and services with Sichuan characteristics to the world.In the next five years, Zigong will highlight the characteristics of lanterns, implement the "Global Lantern Festival" action plan, and hold 100 lantern displays in 100 foreign cities.The relevant person in charge of Zigong Government said that "Support enterprises to innovate new models of foreign cultural trade, use overseas lantern festival platforms to implement "services + products", and drive catering, acrobatics, tourism and other characteristic products and cultures that carry Chinese traditional excellent culture to'go out', and promote and create Chinese elements, An independent cultural brand with Zigong characteristics to enhance cultural export capabilities".

In order to encourage enterprises to actively "going out", Zigong will strengthen policy support, formulate and issue work plans to promote cultural going out and accelerate the development of foreign cultural trade, and formulate policies to promote the development of cultural industries featuring lanterns,cultivate a group of export-oriented cultural enterprises and cultural export brands with international competitiveness, form a group of cultural export products with core competitiveness, and adopt fiscal and financial policies to target the colored lantern enterprises and projects that are listed as national key cultural exports and give priority to credit support.Support base enterprises to participate in well-known international exhibitions and matchmaking activities at home and abroad, encourage enterprises to set up marketing agencies overseas, and adopt establishments, mergers, acquisitions, cooperation and other methods to invest in overseas cultural trade bases, and promote the transformation of enterprises into multinational companies,to enhance the reputation and influence of Zigong lanterns in the world.